The world of cryptocurrency has captivated investors, financial experts, and regulators alike. Cryptocurrencies like Bitcoin (BTC), Ethereum (ETH), and numerous altcoins have made waves across various industries, not just because of their value but also due to the decentralized financial system they represent. However, despite their growing popularity, traditional financial institutions have approached crypto cautiously, often hesitant to offer services related to these digital currencies. That’s why when a major institution like Fidelity Investments—one of the largest and most well-known investment firms in the world—enters the crypto space, it generates significant attention.
For those looking to engage in crypto trading and investing, the question arises: Can Fidelity buy crypto? This question is multifaceted, and the answer involves understanding Fidelity’s approach to cryptocurrencies, its platforms, and the services it offers to clients interested in investing in digital currencies.
In this article, we will explore the steps and processes Fidelity has taken to integrate cryptocurrencies into its offerings, its limitations, and how its customers can use the platform to buy and manage crypto.
1. Understanding Fidelity Investments
Before diving into Fidelity’s crypto offerings, it’s crucial to understand what Fidelity Investments is and its role in the financial ecosystem. Founded in 1946 by Edward C. Johnson II, Fidelity is a major player in the financial services industry. The company provides a variety of services, including:
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Investment management
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Brokerage services
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Retirement planning
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Wealth management
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Financial advice
Fidelity is known for its robust traditional investment offerings, such as mutual funds, stocks, bonds, and ETFs. It has built a strong reputation for being a trusted and reliable partner for both individual and institutional investors.
As of recent years, Fidelity has expanded its offerings to include digital assets, primarily focusing on the growing market for cryptocurrency. This expansion marks a significant development, as it allows Fidelity to serve as a bridge between traditional finance and the world of decentralized digital assets.
2. Fidelity’s Approach to Crypto
Fidelity has not jumped into the cryptocurrency market recklessly. Instead, it has taken a methodical approach, focusing on providing secure and reliable services for its clients. The company’s involvement with cryptocurrencies can be broken down into two main aspects:
a. Fidelity Digital Assets
One of the most prominent ventures that Fidelity has launched in the crypto space is Fidelity Digital Assets. This subsidiary of Fidelity Investments is designed to serve institutional investors, including hedge funds, family offices, and private equity firms. Fidelity Digital Assets focuses on offering secure and professional services related to the storage, trading, and custody of digital assets.
Fidelity Digital Assets has established itself as one of the leading players in the institutional crypto custody space, providing secure custody solutions for Bitcoin and Ethereum, as well as facilitating trades on behalf of institutional investors.
b. Fidelity Crypto (Retail Platform)
Fidelity’s approach to offering cryptocurrency to individual investors (retail investors) is a more recent development. As of 2023, Fidelity Crypto has been launched to provide retail investors with the ability to buy and sell Bitcoin and Ethereum directly through their Fidelity brokerage accounts. This retail crypto offering is a major step in Fidelity’s effort to cater to the growing interest among individual investors in cryptocurrencies.
c. Security and Compliance
A major reason why Fidelity has been able to gain trust in the crypto market is its emphasis on security and compliance. The company is regulated by financial authorities, and it adheres to strict industry standards to ensure that its crypto offerings meet regulatory requirements. Fidelity Digital Assets, for instance, complies with regulations set by the New York Department of Financial Services (NYDFS) and other relevant authorities, giving institutional investors confidence that their assets are held securely.
3. How to Buy Crypto on Fidelity
Now that we’ve established that Fidelity does, in fact, offer access to cryptocurrencies, the next question is: How can individuals buy crypto on Fidelity? For retail investors, Fidelity’s Fidelity Crypto platform makes the process relatively straightforward. Let’s break it down into steps.
a. Step 1: Open a Fidelity Account
To start investing in crypto on Fidelity, you first need to open a Fidelity brokerage account. If you don’t already have one, you can visit Fidelity’s website and follow the steps to create an account. Fidelity allows for both individual and joint accounts, and you’ll need to provide personal information such as your name, address, Social Security number, and employment details.
Once your account is set up, you’ll need to deposit funds into your brokerage account. This can be done through various methods, including wire transfer, ACH transfer, or by depositing funds from an existing bank account.
b. Step 2: Enable Crypto Trading on Fidelity Crypto
Once you have your brokerage account set up, you will need to enable crypto trading on Fidelity Crypto. This is a straightforward process that can be done through the Fidelity app or website.
Fidelity Crypto allows users to trade Bitcoin (BTC) and Ethereum (ETH). As part of the onboarding process, you may be asked to review and accept terms and conditions related to cryptocurrency trading. You will also be required to go through Know Your Customer (KYC) processes to verify your identity. This is standard practice for financial institutions to comply with anti-money laundering (AML) regulations.
c. Step 3: Deposit Funds for Crypto Trading
Once crypto trading is enabled, you can deposit funds into your Fidelity Crypto account. You can use USD to purchase cryptocurrencies, and the platform allows users to fund their crypto account by transferring cash from their existing Fidelity brokerage account. Once the funds are deposited, you’ll be able to start buying Bitcoin or Ethereum.
d. Step 4: Buy Bitcoin or Ethereum
Now that your funds are available, you can place orders for Bitcoin or Ethereum. Fidelity Crypto allows you to purchase these assets at real-time market prices, and you can choose between market orders or limit orders, depending on your preference.
A market order allows you to purchase the crypto at the current market price, while a limit order allows you to specify the price at which you want to buy, and the transaction will be executed only if the price reaches your limit.
e. Step 5: Securely Store Your Crypto
Once you have successfully purchased your crypto, Fidelity will hold it in a custodial wallet within your Fidelity Crypto account. For retail investors, this means that your digital assets are securely stored and insured by Fidelity. However, if you wish to store your crypto in an external wallet for added control or privacy, you can transfer it to your personal crypto wallet at any time.
4. Fidelity’s Role in Institutional Crypto Markets
While Fidelity’s retail crypto platform is still in its early stages, the company’s institutional services are much more established. Fidelity Digital Assets plays a crucial role in bringing traditional financial services to the world of institutional crypto investments.
Fidelity Digital Assets offers custody services for institutional investors, allowing them to safely store large quantities of digital assets. This includes cold storage solutions that keep the assets offline and protected from cyber threats. Additionally, Fidelity facilitates over-the-counter (OTC) trading for institutions, providing liquidity for large crypto transactions without causing significant price fluctuations.
Institutional investors such as hedge funds, family offices, and private equity firms have benefited from Fidelity’s institutional crypto services, enabling them to diversify their portfolios with digital assets.
5. Advantages of Using Fidelity to Buy Crypto
Fidelity’s entry into the cryptocurrency space offers several advantages to both retail and institutional investors. Here are some of the key reasons why individuals may choose Fidelity for their crypto investments:
a. Reputation and Trust
Fidelity’s long-standing reputation as a trusted financial institution gives many users the confidence to invest in crypto. Its strong security measures, regulatory compliance, and customer service make it an attractive option for crypto investors.
b. User-Friendly Platform
Fidelity Crypto is designed to be intuitive and easy to use, even for beginners. The platform integrates seamlessly with your existing Fidelity brokerage account, so users can manage both traditional investments and digital assets from the same dashboard.
c. Secure Storage
Fidelity’s custodial crypto services provide an added layer of security, with multi-signature technology and cold storage options. This gives users peace of mind knowing that their assets are safe from cyber attacks.
d. Institutional-Grade Solutions
For institutional investors, Fidelity Digital Assets offers enterprise-level solutions for custody and trading. With its proven infrastructure and track record, Fidelity has become a trusted partner for large-scale crypto investors.
6. Limitations and Considerations
Despite its advantages, there are some limitations to using Fidelity for crypto trading:
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Limited Asset Availability: Fidelity Crypto currently only supports Bitcoin and Ethereum. If you’re interested in trading other cryptocurrencies like Solana (SOL) or Cardano (ADA), you’ll need to use a different exchange.
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Geographic Limitations: Fidelity Crypto may not be available in all countries or regions. Always verify that the service is accessible in your location.
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Trading Fees: While Fidelity’s fees are competitive, they may still be higher than those found on other crypto-focused platforms like Binance or Coinbase Pro.
7. Conclusion: Fidelity and Crypto—A Growing Partnership
Fidelity’s entrance into the cryptocurrency market has been carefully measured, but it has undoubtedly made waves in the world of finance. For retail investors, Fidelity Crypto provides a secure and reliable way to buy and store Bitcoin and Ethereum. For institutional investors, Fidelity Digital Assets offers comprehensive custody and trading services.
Whether you’re a seasoned investor or new to the world of digital assets, Fidelity’s offering makes it easier than ever to invest in cryptocurrencies. With its strong reputation, security measures, and user-friendly platforms, Fidelity is positioned to play a major role in bridging the gap between traditional finance and the digital asset revolution.
So, yes, Fidelity can buy crypto—and it’s helping individuals and institutions do the same.